Best Online Shopping Sites in UAE [2023]

Online shopping has gathered a lot of steam in UAE, especially in metropolitan cities of Dubai, Abu Dhabi and Sharjah. Consumers are warming up to the idea of purchasing the products. The onset of coronavirus pandemic has accelerated the adoption of digital online retail as people feel much safer and comfortable buying products from the safety of their homes and getting the products delivered to their door steps given that many retailers are doing contact less deliveries.

Online shopping has many benefits for the consumers such as:

  • Great selection of products which is not possible to find at any single physical store.
  • Competitive product prices.
  • Shop from the convenience and safety of your home.
  • Shop anytime of the day, online shops are open 24 hours.
  • Choose to pre-pay digitally or upon delivery as per your preference.
  • Be protected by return & refund policies.
  • Shop from small cities which are far from shopping metros and access the same range of products.
  • Buy from international sellers on the online platforms.

Which is the Best online shopping site in UAE? is the best online shopping site overall in UAE. It was formerly called which what bought over by Amazon in 2017 and officially changed the name and website in 2019. It carries forward all the goodness of Souq like a wide collection of categories and products, and additionally, Amazon has brought with it a proven, reliable and rich ecommerce platform that has been built over many years and has been proven in many geographies to give a great online shopping experience to its customers. has gradually increased its presence in UAE with a wider selection of products, better prices and faster shipping times.

There are a number of other online shopping sites as well across various product categories. While most people like to do online shopping on famous sites, some gain inspiration to create their own online store. Circling back, lists of best sites category wise are listed below respectively for each category.

Best Online Shopping Sites in UAE by Category

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Best Multi-Category Online Shopping Sites in UAE

Multi- sells products across categories including Electronics such as Mobiles, Computers, Home Appliances and Kitchen Appliances; Fashion categories like Women’s Clothing, Women’s Shoes, Men’s Clothing & Shoes, Accessories like Watches, Sunglasses and Perfumes; Kitchen & Dining, Home Improvement, Toys & Games, Sports & Fitness, Books, Video Games, Automotive and more.

  1. (formerly
  2. Noon
  3. Awok
  5. Sharafdg UAE
  6. OurShopee
  7. Openkart UAE

Best Electronics Online Shopping Sites in UAE

Electronics includes the following categories: Mobile Phones, Computers, Cameras, Car Accessories, eBook Readers, Bluetooth Speakers, Earphones, Home Audio, Home Theatre, TVs, Video Games, Washing Machines, Dish Washers, Refrigerators, Freezers, Coffee Machines, Tablets, Wearable Technology and more. Here are the best sites for buying electronics products in UAE:

  1. | Electronics
  2. | Electronics
  3. Sharafdg UAE
  4. Noon | Electronics
  5. EMax
  6. Carrefour UAE Electronics

Best Fashion Online Shopping Sites in UAE

Online Fashion category includes categories like Women’s Clothing – Dresses, Tops, Skirts, Lingerie, Jeans, Leggings, etc.; Men’s Clothing – Shirts, Trousers, Jeans, Jackets, Underwear, etc.; Shoes, Sneakers, Sandals, Watches, Perfumes, Sunglasses, Accessories and more. Here are the best sites for buying latest and trendy fashion products in UAE:

  1. Fashion
  2. Sivvi (by Noon)
  3. JollyChic
  4. 6thStreet
  5. Dealizle
  6. Namshi
  7. – High-end / Luxury Fashion
  8. eLabelz

Best Grocery Online Shopping Sites in UAE

  1. Amazon | Grocery
  5. NowNow (by Noon)

Best Home Furnishings & Furniture Online Shopping Sites in UAE

  1. | Home & Furniture
  3. Homecentre UAE
  5. Ikea UAE

Best Baby Online Shopping Sites in UAE

  1. Baby & Toys
  5. Noon | Baby

Best Online Offers and Deals Sites in UAE

  1. | Deals
  4. (By Noon)

Best Online Shopping Reviews and Guide:

  1. Best Product Reviews and Shopping Guides for UAE


There are a number of options for consumers to buy online from in UAE these days. If you are looking for a one-stop shop that sells everything from mobile phones, washing machines, jackets, video games to baby products, then is a great place to shop from. Amazon has great prices, superb delivery times and one of the best collection of products which is extended by the international sellers from other countries where Amazon is present and who ship to UAE. Amazon Prime subscription service adds a zing with its free delivery, movies and music and exclusive access to great offers from time to time.

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